Page 9 - GivingPoint Draft Test

Research
GivingPoint Project Report
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In preparation for this final report, our PACE team dedicated a significant amount of time and attention to gathering information from several stakeholders. Among these are GP staff, board members, GP contractors, affiliated school administrators and students, and former participants in GP’s social innovation program. We also sought insights from similar nonprofits who enact consistently what we discovered to be operational and advisory best- practices in the industry. For this we relied primarily on the expert advice of Georgia State University’s Risk Management Director, Mr. David Buechner.
Our team has also devoted particular attention to researching marketing best practices in the nonprofit industry, to establish a benchmark against which our client’s current practices, as well as any current and future marketing efforts should be assessed. We have identified 3 key nonprofits whose rapid and consistent growth provide valuable insights to our client: Stanford’s Social Enterprise, Junior Achievement, and Build.
Market Growth Potential
In evaluating GP’s potential for growth in the social entrepreneurship education market, we consider two aspects of growth: operational/program growth and community impact. A nonprofit organization’s success is measured not only in the number of lives it touches directly (outputs such as number of students enrolled or active), but also in terms of indirect impact through the community wherein it operates (extent to which direct impact replicates similar initiatives in the community). With current goals and efforts to expand program offerings and increase the number of active students involved in GivingPoint’s social entrepreneurship program, we turn to evaluate the interest of students in such endeavors.
With millennials and Gen Z’ers representing the target market of GivingPoint, the odds for growth seem to be in GP’s favor. According to the 2014 Millennial Impact Report, survey of more than 1,500 employed millennials,” 87% [of Millennials] had donated money toward a nonprofit in the last year” and the
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