Page 7 - GivingPoint Draft Test

GivingPoint Project Report
•••
Company Background
GivingPoint possesses an online
platform in which students (aged 13-
19) can explore personal interests
and understand what it truly means
to give their time, talent and effort
to social causes. Through the
platform, students have the
opportunity of taking quizzes about
different social cause areas to learn
about the needs of their
community. They also can track
hours and witness how their giving
legacy is changing the world. The
tracking system also allows students
to catalog and record verified
community contributions. Moreover,
their contributions are rewarded
and recognized through a point
system (students receive points for
their work). Lastly, students can
share their stories and form campaigns to recruit others to join their causes and view and download their 'civic resume' for school requirements and college applications.
GivingPoint is also particularly well equipped in training its students in social entrepreneurship through the GivingPoint Institute (GPI), a 10-month incubator program in which young people will develop their civic engagement spirit through the provision of resources and motivation to carry out their projects for social good (e.g., “End homelessness” or “Befriend the elderly”). The GPI incubator program requires students to participate in monthly workshops sponsored by corporate and community partners to learn from and network with some of Atlanta's most successful professionals and entrepreneurs. The workshops are segmented in various topics which include, but are not limited to: Strategic Business Planning, Budgeting, Branding, Marketing, etc. These
Industry Background
•••
In the nonprofit sector competition for resources and exposure can be fierce. We consider it essential to analyze the competitiveness of the environment in which our client operates. We adopt a SWOT analysis for this purpose and illustrate how internal and exterior factors impact GivingPoint’s ability to enact its vision as well as perform its mission effectively and efficiently.
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