Page 12 - GivingPoint Draft Test
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GivingPoint Project Report
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Having considered and defined the market for GivingPoint, we find it crucial for the company to execute well-developed marketing strategies to promote the company’s mission. The company has already developed a moderately strong marketing mix (i.e., product, price, promotion, place), which we believe can be improved. To that end, the team has found some growth opportunities in promotions and advertising of GivingPoint’s mission. We have also noted a few downsides of current strategies pertaining the type of customer GivingPoint is marketing to. We have found that limiting the customer base to a profile that meets a criteria can hamper the likelihood of effective marketing and growth of the company. Moreover, the team has found that high schools and their students are not the only possible customers of GivingPoint. Indeed, colleges are also active players in social entrepreneurship development and community service. Therefore, we believe the marketing efforts should expand, where possible, to a broader profile. This would allow GivingPoint to reach out to
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