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GivingPoint Project Report
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are not limited to: school counselors, student ambassadors, assistants, interns, etc. Added staff and co-operating individuals will increase the advertising and promotion outreach of GivingPoint in high schools and may allow for the company to evaluate whether they wish to charter the company to establish chapters throughout high schools (and colleges). Moreover, chartering would create an opportunity for students to gain volunteer hours towards their diploma and promote GivingPoint at the same time at a very little cost which includes marketing materials and resources such as prints, posters, t-shirts, etc.
Lastly, we found that within the market of high schools, GivingPoint could also broaden their reach to students currently participating in the International Baccalaureate (IB) Diploma Programme (DP). Such students are required to log in a strict amount of community service hours through the Community, Action, and Service (CAS) component of the DP. The International Baccalaureate Organization (IBO) required registered high schools to track the student’s hours and verify their commitment via proof methods such as pictures and reflections. Through the recently
established partnership with MobileServe, GivingPoint could promote their mission to students via potential partnerships with high schools offering the IBDP and therefore allowing students to track their hours and find volunteering opportunities via GivingPoint. Moreover, the IBDP is quite rigorous and students are more likely to commit to their social learning, which may increase positive word-of-mouth and outreach of GivingPoint.
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