Page 17 - GivingPoint Draft Test

GivingPoint Project Report
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GivingPoint’s role in the communities that it has supported and touched is easy to pinpoint, in terms of both hours served and financial impact, given their volunteering platform. However, one dimension which currently remains unexplored and which would benefit the organization tremendously is to assess how many social entrepreneurship initiatives saw their birth through GivingPoint. Of those as well, how many are still active and inspiring others to take on similar missions and carry them out. In short, to show a successful legacy of self- sustainable initiatives for which GP served as incubator, and which continue to generate positive change.
Weaknesses
Among the areas warranting improvement in the current structure of GivingPoint, a vague long-term growth strategy is probably the most concerning, as it could hinder the staff’s ability to focus on and prepare for long term growth. To achieve long-term, sustainable growth, all staff members of GP need to have a clear image of what they are pursuing, which should enable each to innovate according to their expertise. Ensuring a clear vision and mission and setting SMART (specific, measurable, achievable, realistic and time- bound) goals together in view of long-term growth is an excellent way of doing so.
These concepts carry into GP’s marketing strategy as well, which we have noticed that tends to be focused on quantity. The current marketing strategy is indeed more successful in garnering social media attention (likes) than GivingPoint was able to achieve in the past. Still, we feel that a better understanding of the target markets for GP’s marketing materials would be very advantageous, especially in shaping and polishing marketing strategy.
Equally important and yet absent here is the existence of a donor management system, which lets donors know just how far their contribution reaches in term of impact and can give rise to opportunities to increase funding. Such a system will enable GP to build and sustain relationships with its private and corporate donors, and will encourage repeat giving. GivingPoint would also be able to leverage personal connections to grow their network in view of long term growth and expansion.
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