Page 19 - GivingPoint Draft Test
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GivingPoint Project Report
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strategy. Indeed, our client has disclosed that they only target high school sophomores, which cuts first-year students, juniors, and seniors from their broader target market (high schools). Also, we have found that social entrepreneurship is actively practiced and studied in college as well, thus revealing the opportunity to expand to such market as well.
Although the GPI program is held on an annual basis, our client does not establish a secure alumni network to promote positive word-of-mouth. We believe that there is an opportunity for GivingPoint to convert students that have gone through their entrepreneurship program into legacy alumni, willing to help spread the word and get more people interested.
Threats
Threats include other non-profit organizations that have a market advantage and focus on social entrepreneurship. This is because Giving Point has a heavy focus on social entrepreneurship. Such threats include Build, Stanford’s Social Enterprise, and Junior Achievement.
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