Page 21 - GivingPoint Draft Test

GivingPoint Project Report
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listening to experienced guest speakers and teaching students how to use “social media and other emerging marketing and advertising tools” (Summerfuel). The finance section of the curriculum teaches them how to do accurate financial models and how to effectively fundraising. Finally, sustainability and scalability teaches the students how to “study and compare successful and growing ventures and apply these lessons to [their] own venture plan” (Summerfuel). Stanford’s social enterprise is similar to Giving Point in that they both target high schoolers and they both teach social entrepreneurship. However, where they differ is that Stanford’s Social Enterprise is not based in Atlanta and does not focus on helping students start their own community service project. Finally, one major drawback of Stanford’s Social Enterprise is that there is a large fee of $6,995 which does not include airfare or transportation if the student does not live nearby. Regardless of this disadvantage regarding price, this program has a major advantage with regards to name and acknowledgement because Stanford is a recognizable name.
However, their biggest competitor would be Junior Achievement since their goal is the one that resembles Giving Point the most. Their program prepares children in “areas of work readiness, entrepreneurship and financial literacy” (Junior Achievement). Junior Achievement provides real-world experience in a controlled environment. This is like a test-simulation for the real world in order to grant children this experience. “JA delivers opportunities to apply academic concepts to enhance students' retention of knowledge and develop skills for success” (Junior Achievement). Their hands-on teaching method also show them how to generate and manage wealth, create jobs, and the application of entrepreneurial thinking in their overall workplace. This is an aspect of social entrepreneurship which closely coincides with Giving Point’s goal to grant community service through social entrepreneurship. They are also partnered with major organizations such as: Delta, AT&T, The HomeDepot, Chick-fil-A, and Coca-Cola which gives them more visibility in their target market. Junior Achievement has more visibility and teaches through interactive classroom activities. Approximately 174,000 students throughout Georgia participated in JA last year. Their overall target market is not limited to just the Atlanta area; their reach is global. Their competitive advantages over GP are higher visibility, global outreach, real-world simulated experience, strong partnerships, and practical Social Entrepreneurship (focuses less on community service itself and more so on what to do with what they have learned).
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