Page 22 - GivingPoint Draft Test

Best Practices
GivingPoint Project Report
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The team has carefully researched best practices in various contexts of GivingPoint’s business structure including Marketing (social media and website), Board, Financials, and School/Student Relations. These best practices shall provide valuable insight in the decision-making processes of GivingPoint as well as note what the most recent developments are in each of the following sections. The team has taken into consideration such research and developed a more comprehensive plan of action which is discussed in the analysis section of this report.
Social Media
Social media has been a groundbreaking marketing tool. Nowadays, millions of people see, like, and share extensive amounts of information. People are likely going to come across hundreds of advertising campaigns per month on a variety of social media platforms including Facebook, Instagram, Google+, Twitter, SnapChat, and more. Although social media can be a great tool for companies to promote a product or research their market, not every social media site works the same way, nor will companies find the same people across all platforms.
Facebook’s most active U.S. user age demographic is 25 to 34 (29.7% of populationi).
Instagram’s most active U.S. user age is 18 to 29 (59% of populationii). Twitter’s most active U.S. age is 18 to 29 (36% of populationiii).
It comes to no surprise that Instagram is indeed the most actively liked and viewed social media platform for GivingPoint.
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