Page 24 - GivingPoint Draft Test
P. 24
GivingPoint Project Report
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Likes: 24 Likes: 28
Likes: 17 Likes: 35
Likes: 29 Likes: 26
Likes: 27 Likes: 34
The pictures above were taken from the GP’s Instagram profile and show the average increase in likes from 20 (overall) to 28 when only considering Instagram posts with photos. We therefore reinforce using photos as marketing elements to increase follower engagement. However, we also noticed that GivingPoint rarely posts on the Instagram Stories feature of the platform. Many users, especially the most active 19 to 29 demographics, are shifting their preference to such feature as compared to SnapChat. In June 2017, Recode has reported this drastic switch in preference using statistics from the companies themselves.
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