Page 2 - Print
P. 2
IDEAto Business
Why a playbook? Turning an Idea into a profitable business is a journey and not an event. A journey that is both a science, and an art and highly depend on mindset, commitment and passion. Think of it as a sport, a playbook has team's strategies, plays, tactics and methods to help you win the game. We have analysed some of the successful and not so successful businesses that sprouted from ideas. In this playbook we share contextualized tried and tested tools, cases and information used by the successful startups to succed. We hope that this playbook will contribute to your start-up success.
1. Are you solving a problem?
2. Is there money in the problem?
Classical Error:
Dont assume that the reason you are creating your product is the reason people are going to buy it
