Page 175 - International Marketing

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BRILLIANT'S Overseas Market 177

IPLC of Other Industrialized Countries
Innovating Firm's Country:
 Now we try to analyze the case for other advanced countries like
EU, Japan, etc., which are also rich capitalistic nations, like that
of USA. They have imported that technology for certain period of
time. Japan has imported that technology for sometime. When
more demand is created in their domestic market. They either
import that technology from USA or develop themselves. In any
case, they start domestic production of the cell phones.
 Sony Corporation in Japan has started producing cell phone and
after selling that product in the Japan for some period of time.
They started exporting to less developed nations like South Ko-
rea, China and Taiwan, etc.
 In the stage III, i.e. standardized stage, they export this product to
innovating country.
 So, other advanced countries/industrialized countries starts as a
importer then developer of that technology then producer and fi-
nally ends up as an exporter. Sometimes other advanced coun-
tries also end up as an importer of that product.
Unit Produced Exports

Consumption Imports

Production

STAGE - I STAGE - II STAGE - III
NEW Mature STANDARDIZED
Fig.: IPLC: Other Industrialized Countries
IPLC of Less Developed Countries

 The case of less developed nations like that of South Korea is
completely different from other two countries. They started im-
porting of the product after a very long time of innovation because