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                  BRILLIANT’S          Conceptual Framework of Finance Functions                     19


                  insurance,  mortgages  and  various types  of  H$s IarX gpå_{bV H$aVm h¡& ~¢qH$J H$mo ^r ng©Zb \$m`Z|g
                  investments. Banking is also considered as a  H$m EH$ ^mJ _mZm OmVm h¡ {Og_| MoqH$J VWm goqd½g
                  part of personal finance, including checking and
                  savings accounts as well as online or mobile  AH$mC§Q²>g Ho$ gmW Am°ZbmBZ `m _mo~mBb no_|Q> g{d©gog
                  payment services like PayPal and Paytm.     O¡go nonmb VWm noQ>rE_ gpå_{bV h¢&
                      (b) Corporate Finance: Corporate finance    (b) H$m°nm}aoQ> \$m`Z|g… H$m°nm}aoQ  \$m`Z|g EH$ H$m°nm}aoeZ
                  consists of  the financial  activities related  to  H$mo g§Mm{bV H$aZo go g§~§{YV \$m`Z|{e`b J{V{d{Y`m| go
                  running a corporation, usually with a division
                  or  department  set  up  to  look  the  financial  ~Zm h¡ {Og_| àm`… \$m`Z|{e¶b J{V{d{Y`m| H$mo XoIZo Ho$
                  activities.                                 {bE EH$ {S>drOZ `m {S>nmQ>©_|Q> ~Zm`m OmVm h¡&
                      For example, a large company may have to    CXmhaU Ho$ {bE EH$ ~‹S>r H§$nZr H$mo {ZU©` H$aZm
                  decide whether to raise additional funds through  hmoVm h¡ {H$ Š`m EH$ ~m°ÝS> Bí`y `m ñQ>m°H$ Am°\$[a¨J Ûmam
                  a bond issue or stock offering. Investment banks  A{V[aŠV YZ àmá {H$`m Om`o& B§doñQ>_oQ> ~¢Šg Eogo {dMmam|
                  may advise the firm on such considerations and  na g§ñWm H$mo gwPmd Xo gH$Vo h¢ VWm {gŠ`mo[aQ>rO H$s
                  help them market the securities.            IarX-’$amo»V H$aZo _| CZH$s ghm`Vm H$aVo h¢&
                      Another example could be of a company       EH$ AÝ` CXmhaU EH$ H§$nZr hmo gH$Vm h¡ Omo CZHo$
                  that is trying to budget their capital and make  H¡${nQ>b H$m ~OQ> ~ZmZo H$m à`mg H$a ahr h¡ VWm {ZU©`
                  decisions on what projects to finance and what  H$aVr h¡ {H$ {H$g àmoOoŠQ> H$mo YZ XoZm h¡ VWm H§$nZr H$mo
                  projects to put on hold in order to grow the
                  company. These types of decisions fall under  AmJo ~‹T>mZo Ho$ {bE {H$g àmoOoŠQ> H$mo amoH$Zm h¡& {ZU©` Ho$ `o
                  corporate finance.                          àH$ma H$m°nm}aoQ> \$m`Z|g Ho$ A§VJ©V AmVo h¢&
                      (c) Public Finance: Public finance includes  (c) npãbH$ \$m`Z|g… npãbH$ \$m`Z|g _| Q>¡Šg, ñn|qS>J,
                  tax,  spending, budgeting  and debt  issuance  ~OqQ>J VWm S>oãQ> B§í`moaoÝg nm°{bgrO gpå_{bV hmoVr h¢
                  policies that all affect how a government pays  Omo g^r à^m{dV H$aVr h¢ {H$ emgZ OZVm H$mo Xr J`r
                  for the services it provides to the public.  godmAm| H$o {bE H¡$go ^wJVmZ H$aVm h¡&
                      In addition to managing money for its day-  BgHo$ X¡{ZH$ H$m`m] Ho$ {bE YZ H$m à~§Y H$aZo Ho$
                  to-day operations, a government body also has  A{V[aº$ EH$ emgH$s` {ZH$m` H$m ~‹S>m gm_m{OH$ Xm{`Ëd ^r
                  larger social responsibilities. Its goals include  hmoVm h¡& BgH$m bú` BgHo$ ZmJ[aH$m| Ho$ {bE Am` H$m g_mZ
                  attaining an equitable distribution of income
                  for its citizens and enacting policies that lead  {dVaU àmá H$aZm VWm Zr{V`m| H$mo bmJy H$aZm gpå_{bV h¡
                  to a stable economy.                        Omo EH$ ñWm`r AW©ì`dñWm H$m H$maU hmoVr h¢&
                  Scope of Financial Management               \$m`ZopÝe`c _¡ZoO_|Q H$m úmoÌ

                      Financial management is concerned with      \$m`ZopÝe`c _¡ZoO_|Q> _w»`V: Bg ~mV go gå~pÝYV
                  optimization of output from the given input of  h¡ {H$ {H$gr {~OZog _| BZnwQ> Ho$ ê$n _| \§$S> cJmH$a
                  funds. It attempts to use the funds in the most  A{YH$V_ AmCQ>nwQ> H¡$go àmßV {H$`m OmEŸ& BgHo$ {c`o
                  productive  manner. Some  people think  that  \§$S> H$m gd©loð> T>§J go Cn`moJ H$aZo H$m à`mg {H$`m OmVm
                  financial  management  is  important  only  in  h¡Ÿ& Hw$N> cmoJ gmoMVo h¢ {H$ \$m`ZopÝe`c _¡ZoO_|Q> Ho$dc
                  private enterprises but it is not a correct view.  àmBdoQ> BÝQ>aàmBOog Ho$ {c`o hr _hËdnyU© h¡ {H$ÝVw `h
                  Financial management is essential in all types  {dMmaYmam gË` Zht h¡Ÿ& \$m`ZopÝe`c _¡ZoO_|Q> g^r àH$ma
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