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                  22                                Corporate Finance                      BRILLIANT’S


                  composition of assets. The financial decisions  h¡Ÿ& \$m`Z|{e`b {S>grOZ {ZaÝVa coZo n‹S>Vo h¢Ÿ& `h VÏ`
                  are continuous. It is agreed that the firm must  gd©{d{XV h¡ {H$ àË`oH$ \$_© H$m EH$ cú` hmoVm h¡Ÿ& `h ^r
                  have a goal. It is also assumed that the financial
                                                              _mZm OmVm h¡ {H  EH$ \$_© H$m \$m`ZoÝg g§~§Yr CÔoí`
                  goal  of  a  firm  should  be  maximization  of
                  owner's  economic  welfare.  The  economic  ì`dgm` Ho$ ñdm_r Ho$ Am{W©H$ cm^ H$mo A{YH$V_ H$aZm
                  welfare  can  be  maximized  by  maximizing  h¡Ÿ& Am{W©H$ cm^ A{YH$V_ Cg g_` hmoJm O~{H$ eo`a
                  shareholder's  wealth.                      hmoëS>a H$s d¡ëW A{YH$V_ hmoJrŸ&
                      There are two widely discussed approa-      Bg gå~ÝY _| Xmo EàmoMog àM{cV h¢:
                  ches:
                      1. Profit Maximization                      1. àm°{\$Q> _¡[ŠO_mBOoeZ
                      2. Wealth Maximization                      2. doëW _¡[ŠO_mBOoeZ
                  1. Profit Maximization                      1. àm°{\$Q>  _¡[ŠO_mBOoeZ

                      Profit  maximization  simply  means         àm°{\$Q> _¡[ŠO_mBOoeZ H$m AW© h¡, \$_© H$s Am` H$mo
                  increasing income of the firm. According to  A{YH$V_ H$aZmŸ& Bg EàmoM Ho$ AZwgma {OZ EpŠQ>{dQ>rO
                  this  approach,  activities  that  increase  profit  go cm^ ~‹T>Vm h¡ CÝh| AnZmZm Mm{h`o d {OZgo cm^ Zht
                  should  be  undertaken  and  which  decrease
                                                              hmoVm `m cm^ KQ>Vm h¡ CZgo ~MZm Mm{h`oŸ& BgHo$ {c`o
                  profits are to be avoided. It is expected that  Amdí`H$  h¡  {H$  dñVwAm|  Am¡a  godmAm|  H$m  CËnmXZ
                  goods  and  services  should  be  produced  as
                                                              Hw$ecVmnyd©H$ {H$`m Om`o Vm{H$ A{YH$V_ cm^ hmo gHo$Ÿ&
                  efficiently as possible. The results will be higher
                  profit for firms. If a firm is earning higher profits,  `{X H$moB© \$_© gm_mÝ` go A{YH$ cm^ A{O©V H$a ahr h¡
                  other  firms  would  attract  to  produce  such  Vmo AÝ` à{V`moJr \$_] ^r Cgr ì`dgm` _| AmH$a g_mZ
                  goods  and  services.  Ultimately,  the  profit  àmoS>ŠQ> `m g{d©g àXmZ H$aZo cJ|oJrŸ& à{V`mo{JVm ~‹T>Zo go
                  opportunity will come to an average level.  nwZ: Am¡gV cm^ H$s {ñW{V {Z{_©V hmo Om`oJrŸ&
                      It  is  generally  held  that  in  case  of  free  ñdV§Ì à{V`mo{JVm H$s pñW{V _| ì`dgm`r Z {g\©$
                  competition,  businessman  not  only  tries  to  AnZo {ZOr {hV ~pëH$ gm_m{OH$ {hVm| H$s ny{V© H$aZo H$m
                  achieve  his  personal  interest,  but  he  also  ^r à`mg H$aVm h¡Ÿ& {H$gr ^r \$_© H$m CÔoí` àm°{\$Q>
                  satisfies interest of society. A firm should be  _¡ŠµOr_mBOoeZ hmoZm Mm{h`oŸ& A{YH$V_ cm^ Ho$ CÔoí`
                  guided  by  the  aim  of  profit  maximization.
                  Those assets and projects should be selected,  H$s ny{V© Ho$ {c`o do hr àmoOoŠQ> hmW _| {c`o OmVo h¢ Omo
                  which are profitable and those which are not  cm^Xm`H$ hm| VWm Omo bm^Xm`H$ Z hmo CZgo ~MZm
                  should be rejected.                         Mm{hEŸ&
                      The logic behind profit maximization is     àm°{\$Q> _¡[ŠO_mBOoeZ H$s AdYmaUm H$m CÔoí`
                  very simple. Profit is the test of efficiency. It  {~ëHw$c ñnï> h¡Ÿ& cm^ H$m`©Hw$ecVm H$m _mnXÊS> hmoVm
                  provides a measurement by which economic    h¡Ÿ& cm^ go Z {g\©$ {~OZog Ho$ ñd`§ H$s àJ{V hmoVr h¡
                  performance can be judged. It is also helpful in  ~pëH$ `h gm_m{OH$ H$ë`mU _| ^r ghm`H$ hmoVm h¡Ÿ&
                  social welfare. Financial management is helpful
                  in best utilisation of economic resources. It is,  \$m`ZopÝe`c _¡ZoO_|Q> go Am{W©H$ òmoVm| H$m Cn`moJ
                  therefore argued that profit maximization is  loð> VarHo$ go  hmoVm h¡Ÿ& `hr H$maU  h¡ {H$ àm°{\$Q>
                  the basic criteria for the financial management  _¡[ŠO_mBOoeZ AÀN>o \$m`ZopÝe`c _¡ZoO_|Q> H$m _mnXÊS>
                  decisions.                                  g_Pm OmVm h¡Ÿ&
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