Page 13 - LittleBookofPositioning_KB_DIGI_Neat

Building

belief

Positioning answers
the ‘why’ question
at a deeper level
of customer need.

Positioning creates complementary
messages that drive the greatest level
of belief and preference. A compelling
position inspires your customers,
capturing their imagination from the Strongest Deepest Most efficient
outset and setting you apart from financial relationships use of time
the competition resulting in the: performance

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