Page 27 - LittleBookofPositioning_KB_DIGI_Neat

Part One:

Customer

review “ Never judge anyone

until you’ve walked
a mile in their shoes
Hold up a mirror to the ”
customer so they are
reflected in your position.

An understanding of your customers’
world is fundamental to positioning:
who they are, where they are and
what their drivers are. Understanding
the customer helps us tap into their
needs. We then explore what is
wrong in their world and position
to make it right.

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