Page 28 - LittleBookofPositioning_KB_DIGI_Neat

Part One:

Competitor

review “ Aim to set the criteria on
which your competition
are judged – be strong
where they are weak
Understand your competitors. ”
The winners and the losers.

Develop a full understanding of your
competitors’ position, their brands,
their image, their personality and their
messages. Use this to establish where
you are the same and where you can
be different. Too often, competitors
align with each other rather than
standing out from the crowd.

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