Page 36 - LittleBookofPositioning_KB_DIGI_Neat
P. 36

Part Two:

                 Core

                 values





                 Build the image.

                 Communicate the behaviour and
                 attitude of the company, service
                 or product. Promoting the values,
                 both corporate and behavioural,
                 provides a foundation for an
                 image that stands out from
                 the competition.


















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