Page 31 - LittleBookofPositioning_KB_DIGI

Part Two:

Positioning

building

blocks

From a positioning Core proposition
perspective, you need
to know what you stand Customer promise
for and to establish your
territory – ensuring this
is different from the Core values
competition. Use this to
promote your value, build Differentiators
it within the mind of the
customer and defend it.
Proof points

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