Page 34 - LittleBookofPositioning_KB_DIGI

Part Two:

Customer

promise

Create the value.

Every company, product or service
must promote the benefits and
value it brings to customers in
context. Develop value messages
that meet your customers’ goals
in their context: these are the
promises you make. It is what
creates the attraction. Customer
value is aligned with each
customer segment.

35