Page 44 - Servi
P. 44
Confidential
Milestones
US
June 2018
US market
• Initial piloting for each part of our system and starting market penetra-
tion following a successful pilot period of the full product, following to
achieving significant revenue stream in Israel.
•
• Penetration strategy to the US differs from Israel for several reasons:
• A. Full product - Activities begin with the full version of our product,
following a successful beta in Israel with a full version of our product.
• B. Market - the hotel industry in the US is considered one of the big-
gest. In Israel this market is considered relatively small. On the other
hand, the event industry in Israel is considered big compared to its
population.
44 • C. Connections - in Israel we maintain strong connections due to our
experience in this field. In the US we’re building our connections grad-
ually from scratch.
June 18 OCT 18 DEC 18
Market research Scheduling software Scheduling software
For our market strategy Launch- for restaurants Launch- for hotels
Collections important Pilot with restaurant chain Pilot with hotel chain such as
information to bulid our Hilton
specific market penetration Get initial feedbacks from our
strategy: users and optimise our user Get initial feedback from our us-
Experience ers and accordingly add features
Clients and users,
Collaborations, Chains,
Connections, Team, Product
(work regulations, business
logic, users feedback, etc) and
Customers for pilots
