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Confidential
B- Model Assumptions
Why Las Vegas? Business model
Travel and tourism in Las Vegas Hotels VS small businesses
is considered one of the biggest
markets in accordance to area In Israel, there’s a big difference between hotels
size. and restaurant/catering in terms of the cost of em-
Compared with Israel: ployee recruitment. Hotels pay 5000 NIS per em-
48 • Total area of Las vegas: 350 ployee to HR company, while restaurants use their
employees network for hiring new talents (essen-
square KM. tially paying about 10 times less than hotels).
700 hotels in Las vegas.
• Total area of Israel: 20K Approved applications
square KM.
400 Hotels in all of Israel. Servi will make sure that the job is still relevant for
the employee. After approving the candidate, the
Relatively 100 times more. candidate must confirm that the job/event is still
relevant for him.
Why California? If it’s relevant - they can communicate, elsewhere
- the employer does not charged for that employ-
California is the country with the ee request.
biggest hospitality activities. Profile of candidate in application will not include
• 70,000 restauratns with 79$ his contact information.
After approving a candidate, you will be able to
Billion of yearly revenues. communicate with him and all of his contact Infor-
• Density: 11/50 comparing to mation will be revealed.
other cities. Gradual penetration in the US
• Number of hotels: 12,000
The US market is the target market with the biggest po-
tential.
In order to start activities in the US, we should be well
prepared with basic revenue stream in Israel and devel-
opment of our full product.
Our piloting process based on feedback from Israeli cli-
ents and progress to pilot in the US with different kinds
of businesses and basic activities in small area in the US
to test out sales strategy.
According to our milestones:
1. Pilot with 5-8 businesses in California and Las Vegas
2. Activities in Las Vegas
3. Activities in Clifornia
4. Activities in the US
