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Assumptions
In the first 3 months of employment, each salesman will use 70/50/30 percent of
his efficiency (until fully optimizing his selling method).
During the summer season, we expect the efficiency to be 25 percent.
Target per employee Position Recruitment Management
Oct 17 - Dec 17 Telesales 60 medium & 20 large restaurants -
Jan 18 - Sep 18 Telesales 8 medium & 2 large catering (free plan)
Jan 18 - Sep 18 Salesman meeting: 12 medium & 4 large restaurants
Sep 18 Telesales 30 medium & 10 large restaurants 3 medium & 1 large catering
Sep 18 Salesman 4 medium & 1 large catering (free plan)
12 medium & 4 large restaurants
12 medium & 4 large restaurants 3 medium & 1 large catering
3 medium & 1 large catering (free plan)
Customer retention
7 medium & 3 large restaurants
4 medium & 1 large catering 12 medium & 4 large restaurants
3 medium & 1 large catering
12 medium & 4 large restaurants
3 medium & 1 large catering
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Bounce 20% Yearly Plan 50%
Rate
in restaurants of our customers will use
• 10% in catering yearly plan, so the average
• 5% in hotels discount will be 10%.
Average Events 6 Events Target Market 30%
Per Month
We assume each catering / focus on big/medium
Venue / Hotel has at least businesses until reaching
6 events per month. 30% of the market.
We are taking an assumption that in September 2018, reaching 25K users, 20% of our
small businesses customers will upgrade their recruitment plan (paying customers).
* We’re taking in consideration all assumptions from “Israel potential” section in appendices

