Page 5 - 10 Keys to Investment Success - REVAMPED 2023

7 Volatility is Your Friend

• Markets fluctuate & short-term volatility allows patient investors the potential to
earn a great long-term growth return.

• Volatility is ever-present but long-term investors should not mistake daily
fluctuations with long-term market performance.

• Volatility can be beneficial, if you’re prepared for unique opportunities.

STOCK PRICE STOCK PRICE
Last 10 Weeks Last 10 Years

$75 $70
$60
$70 $50

$65 $40
$30
$60
$20
$55 $10
$50 $0

8 Look Beyond Headlines

• Financial news is not your friend; headlines lack accountability or personalization.

• Forecasts are foolish and the media would love to infuse the emotions of fear or
greed into every potential news watcher.
• As humans, we tend to give more weight to negative news than we do positive news.

Actual Growth Actual Growth

03/09 - 12/19 1/1999 - 12/2000

+474% -46%