Page 22 - GBC English Fall 2020

Spencer Hadelman
After a decade of experience in marketing, Spencer founded Advantage Marketing in 2015 and has since been leading his team with outside-of-the-box thinking to strategize and implement marketing tactics for some of the most notable golf resorts throughout North America. Contact Spencer at spencer@advantagemrkt.com, www.Advantagemrkt.com or 312.508.6014.
CREATING KILLER
The new customer acquisition journey is no longer linear and now takes a combination of marketing tactics to achieve optimal results. The number one vehicle to reach new customers? Video. Implementing video into your marketing plan may seem costly and tedious, but there are ways to strategically combine traditional and digital channels to get the most out of your video assets and easily measure these efforts, without stretching your budget.
Golf fans are technologically savvy and heavily connected to social media. 45% of millennial golf fans prefer to use social media to connect with golf businesses, and 52% have watched video highlights, or streamed video of pro tournaments on their computer or mobile devices. What’s more, over 75% of these individuals booked tee times online in 2018, and total social interactions (acrossFacebook,Twitter,andInstagram)was9.7million–that’sup110% year-over-year.
CREATE COMPELLING CONTENT
Creating compelling video content of your golf course may be less expensive than you imagine. Capturing quality aerial video no longer requires expensive helicopter rental. You can now cost effectively create video content of your entire course and improve your course marketing with the use of a drone.
Drones have unintentionally changed golf course marketing tactics and have become the
22 Golf Business Canada