Page 23 - GBC English Fall 2020

VIDEO
standard for use. The cost of a Spark starter drone is estimated around $500, while the best bang for your buck, The Mavic, comes in at roughly $1000. It’s important to keep your goals in mind when creating your video content. Are you trying to drive awareness, sales, traffic, or all the above?
Once you have established your goals, it’s time to get creative. Not every company has the budget to include celebrity spotlights, or an award-winning production team.
Some ideas to consider can include highlighting your already existing customers and testimonials. Yes, a quality video of your course will go a long way, but there are opportunities to expand on the visual with user-generated content. Gather testimonials from your existing audience and repurpose them into short videos that give potential customers a closer look into what their brand experience can be in the most authentic way possible.
KNOW YOUR AUDIENCE
Using the correct tone of messaging is particularly vital in creating video that can connect with your customer. Doing the research to gather customer insights before starting your video creation will be time well spent. According to a study by McKinsey & Company, companies with consistent branding are 20% more successful than those without.
While video may be a way to give your brand a refresh, it’s
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