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you have. Someone that did not know about you previously might stumble upon your content in the hashtag feed you used in your post. The best practice is to hashtag many relevant terms to your social media post by commenting a list of hashtags after you finish posting. This way, the hashtags are hidden from the eye unless the comment is expanded.
IDENTIFY YOUR TARGET AUDIENCE
Once you have your content and verbiage determined, you must identify and understand your target audience’s social media activity and the demographics of each platform. Each social media network comes in a different shape and size, with its own content strategy and user base, so there’s typically no one-size-fits-all technique. You don’t want to waste your time creating content for a platform where your audience doesn’t have a large presence. Instead, you want to invest your valuable time promoting the right kinds of content for each relevant platform.
Facebook still reigns supreme when it comes to social media with 2.27 billion monthly active users. Instagram leans towards a much younger audience than that of Facebook, appealing to teens and young adults with its straightforward, photo-centric design and ease of use. Twitter, as one of the last remaining social networks with a chronological feed, has also stayed a favorite for many of its users - most popular with people in their 20s.
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