Page 20 - GBC Fall 2024 ENG

Tara Ciecko & Trevor Peverley
Tara is the Owner and Operator and Trevor is a content creator and Marketing Associate at CK Golf Solutions Ltd. CK Golf specializes in video, web design, social media, and copywriting for the golf industry. Contact CK Golf at info@ckgolf.ca or 604-506-2226.
The
Power
OF Short
FormVideo
Creating content for social media platforms is one of the most popular and cost- effective marketing strategies for the golf industry. Currently, short form video is the most successful format overall, favoured by consumers and the majority of platforms.
Video is the best type of content in the current social media environment due to its increased reach, impact and conversions. Text and photos were the norm for social strategy in the past. Video posts now reach substantially more users overall. Facebook and Instagram have continued to reward short video posts with the most impressions. The short-form format is the foundation of TikTok, and YouTube launched Shorts to compete in this thriving market.
This is a win-win for golf course owners and operators as you can be brief, be entertaining and be powerful in your reach to consumers! This article will explore how to harness that power to improve your consumer reach.
20Golf Business Canada