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GEMA INDONESIA EDISI KE-2/2020

ndonesian promotions Italian Ministry of Heritage and
echoed in Milan in Febru- Cultural Activities, Lorenza Bo-
naccorsise, also had the opportuni-
Indonesia Iary 2020 through several ty to visit the Indonesian Pavilion
activities, including its par-
echoed its ticipation in the Borsa Inter- and greet the visitors along with
Ambasador Esti Andayani. To-
diplomacy in nazionale del Turismo (BIT) gether they invited visitors to vis-
Milano;
The
Badminton
it beautiful Indonesia. Indonesia’s
Tourims World Federation (BWF) Ju- participation in BIT Milano 2020 is
in line with Indonesia’s and Italian
nior Championship and Mi-
commitments to encourage closer
Sports lan Fashion Week Fall/Winter cooperation in various fields, espe-
2020/2021 Collection. These
cially tourism.
events of travel and tourism
and exhibition, sports and fash- Indonesian Pavilion features a va-
riety of interesting activities in-
ion diplomacy had engaged
Fashion the heart and mind of inter- cluding traditional dances, show-
casing and parade of traditional
national public. Let us take a
costumes, treats of Indonesian cof-
look on each and every event,
in Milan starting from: fee from seven regions and the art
of painting henna in the hand with
various Indonesian ethnic motifs.
BIT Milano Other activities included facilita-
The Ministry of Tourism of Indo- tion of B2B (Business to Business)
nesia in cooperation with the In- meetings, meetings with travel
donesian Embassy in Rome par- bloggers, meetings with the media
ticipated at Borsa Internazionale and tourism information services.
del Turismo (BIT) 2020 which was
held in Fieramilanocity, Milan, It- A visitor from Sicily, Italy expressed
aly, on 9-11 February 2020. Indo- his impression of the Indonesian
nesia promoted five super priority pavilion “I enjoyed Indonesian cof-
destinations namely: Lake Toba in fee very much, it is very good just
North Sumatra; Borobudur Tem- like Italian coffee.” He also stated” I
ple in Central Java; Mandalika and have never been to Indonesia, but I
Labuan Bajo in East Nusa Tenggara am sure Indonesia has many beau-
and Likupang in North Sulawesi. tiful places, this makes me want to
visit Indonesia “.
Eleven tourism industries from
Indonesia including travel agents Italy is one of the potential markets
and tour operators, destination in Europe for Indonesian tourism
management companies and ho- with an increasing trend of Italian
tels/resorts from West Papua, Bali, tourist arrivals. Currently, Italy oc-
East Nusa Tenggara and Jakarta cupies the 6th position of contrib-
also participated in this even to utors to European tourists to Indo-
seize Italian and even further glob- nesia, with a total of 94,288 tourists
al market. in 2018, or an increase of 4.73%
compared to the previous year.
The Indonesian Pavilion in BIT
Milano occupies an area of 80 m2 The BWF Junior Decathlon Per-
and displayed the symbol of the fly Italian International Challenge
Phinisi ship with the theme “mar- 2020
itime nation”. The Indonesian Pa-
vilion also features the beauty of At the end of February 2020, twen-
tourist destinations in Jakarta, Bali, ty Indonesian junior badminton
East Nusa Tenggara, Central Kali- champions under the leadership
mantan and South Sulawesi. Ja- of Minarti Timur, Indonesian Na-
karta and Bali remained on the list tional Team Coach participated in
because until now these places are the Badminton World Federation
still main interest of destinations of (BWF) Junior Decathlon Perfly
Italian tourists. Italian International Challange
2020 (IC 2020) held at the Pala-
The Undersecretary of State of the Badminton building in Milan, Ita-

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