Page 131 - As Mentiras na Propaganda e na Publicidade
P. 131

%)/%+''%+)'+'8+/O8'F'%8@/
            8+/+'.''<@/8'J/+'/%O@%/%.K%+/8H
            8/)'/+'8+/0)/%+@+/8++'%+
            J'@8+''/)J'''%'J/%',-@'(%/
            )/@(<'%6'%')06'+'+;'+'/'A/'6+8')/
            8(%@'(<'8%'///%'F)'//6/0%
            +<%8.)&@
%;'+P')'//++'+')6')'@
            +'%'+'))M)@)+<*/6'<'/8.)++''F
            '+'%/+%''//8%'///S'		
+'"!"=
            +'A'+'1 ==:0
                  /'+))'/)K;'/'/+))M)'@A&
            %')+/)8D@'/8'+',-@8.'%+''
            ))''0@)%./'6
0?)((S1 =@8011":@'//''
            6'*))K)%8'/+)%%)''F)'//'')
            +)///@/))''//''('%'F'+/
            6+'/+/'/8')6/8+/0
                  '%8.)&K)'//'F',-0F%+
            %N%'+
3
*'/)J+)/S+'1 +'/''%.+'
            1 !:@6'()%/;'@'%)')+';'N)/@+'(%
            /8'%'8&@%'+')J/8'6<,7'/0>
            6/''/8'+'%/(&@+'%P)6')(QR%)@+'
            /'8%/P'Q@'@+'/8M)@/P@)%
            +'%%/'6'%QR6/+'')+',-F/@+'P//(
            ,-'/&6'QR%)J;'@+'P/''+/@+'P%/KQ'+'P8'/
            QR%%)+'''+%K/)/@+'P%+'8'(',-QR'/
            /%8+'0
                  ///'F8'//7'/-)/'%%'/@/'8'/+'
            M(/'@*;8N.)'/&J.+@'//%)/+'0
+'
            %/8'/)/&/+'86)'(()0
                  'F',-/'%%';+(+'+'</
            %'/&6'/'/''(''%/()/0'%/'//''/8'%
            A%'+.')+'6'F@'%"2+'A'+'
            1 =0%)%')'+'8/+6'%1 ="%(J''%
            ;'('')P%/;++'+'8/)%/.')+'8
            Q0'++'@'/-8'/'6%%/;'"+'8'%
            +<'8/(+/@;+/%'''%+'91!!0K



                                        130
   126   127   128   129   130   131   132   133   134   135   136