Page 136 - As Mentiras na Propaganda e na Publicidade

1 1@+'Y '+P ')+So/JK;':+'
.KKQ:0
I8',+')%8@8+'/'%%<&+';
%'/
O+)+8',+%+'%'/8'(',+@;'-
8'/&//'6,/'/8'+/R
O8)+%8',+',%'@;'/'&%'+'%
/'+SK;'(<'%)'/J8'%')+/,-@6'+'%
8',/.F+)/@8)''@%/+'/+')'/
.'')'%%8%+'%'/:R
O8)+P('/Q(F/'8',.F8/8+
/@%/%'/'+'/R/)%8+'/@./'6+/
8+/.'%)J')+/)%8',6A/@/'-'6+/8'
/@8+'//%/-'8'/'6@;'A6'+'+
.R'//')/@'+-/''(''%+''%+8+@
%/)A+/8',/+A R
"
O88+@8;'+'/8'/8',%''%//8&
6'@;')%8+()'8%'K6'+8<R//-
)/@8/%'/%@%%'R%/+'8'+'+%')%K
8'/'+R.+%/'//'8.'%)80D@(+/+/8/
,7'/+'=""+'1!+'A'+'1 =@/.'8.)++''6
)'/8',7'/+')K+@/'%.,-+')'+)
8',*6/0

'6'%/)%.K%8.'%+/)7'/+')K+0
8.)++'K*/6'<'/')J'++'/7'/@K%'/%+'%'/0
%N)+'+[@8'F'%8@8.)+A@4$
'%6'%.+'1 D<)%)J%+P/)J;'%68
//)%8/Q0@(+'FP%'+[@)%8')+
+;'6)M8')/@8')+%M/)%J'+Q0%N
)+'''@8.)+'%+6'//8'H+)/()'/'/'%1 =2

" %.'6'+P'/[88)+JK'+'[(%*[T)J''
+'/
F+'
'Q@0'/S1 D:'F8);'@''/%J'/+'/*6'+%
+'A@)/%+)%%-)/'''6+''%'')('+//8',/@%/
'%%+K+)A8+'%%/;'-K/()60'+/)&)/
+@'/8/&6'8%A8+')/%8'//-+'P8',/.F/Q(F8',/
'+<+/'%)')+'9!^+//0

135