Page 139 - As Mentiras na Propaganda e na Publicidade

+''%//7'/+'&+0
'
%''+@/'6,
()M/+'88+)/';')J'//'%*/J/'%-/'F'%
8'/(//+'+6'//A/+'%J0<%%/+K/
+'//@+//'%+/'')/6'++'/;'+6%)'+.
++')AS/'+C0
')@1 !@80D!:0/J.'/
+ '8N.)>'+''%-S >O'%J)+':
')'.'%(//'F'%8'/+A/6
@%8'/// '
8N.)
'%)&)'%-S
O'%J':';'
)J%/+'88+)%/S)(0+'21+'
AJ+'1 D:0

''+'+@(8)8%''8'&
+;'/+('''/.'''/6')%88+)+'/0
//'6,/+'88+'%-))%'%()%'8
+'+'<'%.+'1 2 %'%//)J%+%/6'<'/ K6'
+'>)'@/?F+'
F@;'/'8//68%H-+'
8/()'/'/8)(//''6)&/+''F'%+'R'@'%
A'+'1 9!@%'%//;'/%6/')%/'8)(/@
)J%+ +G%K0//%+
E)8++

N//'@%(F'/'6+8'/)6',7'/')/
*-6K)@;'8''%'''(,6/'%&'
)%/S)(0C00K%'FJ)@1 !@801D9:088+'
%-6@8@/%'%'''F'%+'''F'%
'/;'+@8+'/'/.<>,0
('<'%//7'/+'/+/*'%J@(F'/
'/'6+%6/'6<+'G'+''..'/@'/+/)
//8')%M)/@K%%''%;''%6%)%%
/K'+'(/'/+'//S)(00 '//@1 D@80992:0
/'/'/'<%N%'//%//7'/)+'//
/'%)+'//@+'/+/*'%J'/'//K'/@.'%)%
/8/'/)8+/0>%))+/'%()%'@+'1 9!
1 9@9'%///)%+,-6&6')(%')/0%/
+'///'%///@;'')A6%'//M)</%@'%8'
/)+'//0/@;'/'8//6%8'/G'@+(+%
+//%&/)/8//6'/@'%8)6%/%6/+'+'/)
'%''+/)H+'0/+@++//8/'/)
8+/@8'/'6%/'+'(%8HJ'//'/'6/@;'//

138