Page 157 - As Mentiras na Propaganda e na Publicidade

/*/6'<'/K%+8%/'%80H/%'/%/')'.'%/
6/@J&//@+'%J%'%;'/'+<8'')'%
//),-8'%'J+'/0'-6'++0>6
8'/+%&<,-+'/>,@+'%K+/8'+
H)/%/+';+/@'8'6/.'86'%''/
)+'///(J/0 ')'.'%/@%'%8+'8/@+%'/%
('@%8/8')('')'+%)(/8'+H)@;'/
%,7'/*/),/+'/@886'%'%H
+''0
T3
$O
+'/')8.)++')
+'/8)'+%';')//''%8'/'%8+
88'%8')%'+'0&@8.)++'+'
)/(8.+0%8K%N)/+'8/8
+/+'<'@)%%'+/%)/+')'@
a%0@''F/@%/''a%-'')
+/A/08'//)/)%'//'%''/6%+/8

6'/S)(06
@ 01@19"=+'%+'1 = :0',-
+'//'/N)/K8)+'/@8//'%/%8+
8;'/'8'/''%08.'%K/.'@+'F++'+
',-+/++'/@)%8N.)+')+()'///%'/
'/@';/'&@8<@/'()&)0
T "
*++

*+

*O
//%/'%'6//+6'///+')+'/++'@
.'%)%/8)8/)/;'8.)++')+'/8+'/0

)%8''//'6'&@6%/(+'%8)'+%';'
/'/@;@8.)++'/'%)+'/@%/;'
8+'<+6'//8/+')/'+<,-+/J'H/
/%.H)/)%(/)%')/0//)/@+%'/%(%;'/
8/'+)')%'/S6')80=:@%8+''('+'+/K)
)/+'+(/-+'%//0I+J'H+'%(%'+'%
8%+'''6/-86)''//'''%)%+'N
%'+''/8')+'/@K'+86''//''('+'%//8
.''()/)%')/0>//%;')+''6'@88<
+8'(%'+'\
/'Y@8//.6'+'-/%'')''
/+'%J'/+'&./'+/)/)+8H8J/H+8'
/'%@%/%.K%%//8+/@'%+6'//8/'/0

156