Page 160 - As Mentiras na Propaganda e na Publicidade

)Q%)@%8%'0'@*/6'<'//'
+'%')'+')/@%%.&0//'/)'/
'%//%(<'/'6'/)%8+'/8'/'%;')%
8/'&%/6A/8-J6''%'+&/0T8
/8H8;++'+''%'+&/;''/)+'%S)(0
0'>0
'(('@1 = @ 09 1:0

;

O(/(),-K%%';'<
///+''<
@8/)//''%'8+<
+'%))'''%8+/-(.)+/8'/'@886'
/.'8,-0
I*%,-@'%8'//+''<%8)%'
/)6')R)//''%+%8+8M)/'%'J'
*+'@))''@8'(%@)@'%.'%'@*/6'<'/@%'0
.6+'//.A)%+'/'@'%" +'
.+'1 "9@))M)+'%(.)'+'/.-;'+'/'
8+%'/@8'/'+'%'%.'/;'@8//
+%'/7'/@)'))''/8&()/<+/@//'%'J6%/'*/
+%)
'/@8+'))(/-/)/%+'/S)(0
0'>0
'(('@1 = @ 21!:0T);'%,-'(/(),-8+'%/'

'%8'+//%'%''@%()+0
-6%///'///8&)/+'))M)+'/'@8/-
+<'%'/8'*8.)++'88%''+R%&F%@8.)&
8+'/')N%8)'+(.)';')//')(/-'/8+
8N.)@86'+'/'8+'%+'%'+))''0+)
%/'''//+'///;'/7'/.+'L0/.'
8',-'6<,-+/%)/S1 ="@/',7'/:0
8.'%++'++'+/'%8'//'+/8+/@)%
8)%')@K%'/%8';'++'++'+/8'///'
+/.A'/0%88+@+/,-''/8+'/+'+'
++'/+('''/K%;'/-6R/'%)/'/'8//
8%%@8+'&;+6'/&@;'-'&)+,7'/+'
/'+'('+'0)&@%8+;')/(/(),-
%,-+'-K')'//%''%R')(/-@'///
)+,7'/@-'/&%/)/%+'/0/8'A+)&)
)''@'8//K)+'&6'0

159