Page 165 - As Mentiras na Propaganda e na Publicidade
P. 165
V6)''88'++'/'))'/)/@'%6'<+'/'
./''%'/'/@*/6'<'//HK)J')++'%''%8)'
J/H)0)'%/'//)')K+'0
)'
+'%'/''6/'/(.)+/'%J@8'F'%8@M%
.'8,-086'+/'+//@8.)++'/%'//8+'%
/''//'%/8+/0
V(%@;++'+'%8+*/6'<'/K8'/%+
8+'/8H8'8,-@/K@+/
(%+//'
'/8'0
//@%/8.)++'/%'//8+<'%(//
87'/08.)++'6')+/A/8,%'@'%
%,+'1 =9@+(%'+'C'L'.*W
'8+<
')J/+'P))/Q//+/8+6'//A//@''/
+'C0)'@+A@;''/6'/%+//%P000
%'000Q0'@(/'+'C0)'@+;'//86
('+@''/P('<%''@K8)86&6';'8N.)
'/8+)%+'/8'<'/'%%'+'+'/8'<'+'.F'<
%'+*(,+'%J7'/Q0),-)/8%
(/(),-+'+)%'0
%%K+'+)%'/(/()+/@8+'%/)%.K%
*3
+/+/)/0/'/,7'/+'&+/)%;'/6'/
'/)'6%''('%8+)//%N/)/8'('+/0//
'/+/*/6'<'//-(/()+/8(6')'6'++'%+/)@
;'/8'/'+'/8%6'%@')'.'+8//8%'0
'H+%//-+/////+'+()M/+'
.+'1 =@G'6'')/+'%8%'%;'/
8//+8K'%%'++/@)+%N/)@8%P8+%'Q@
'8'/'+/K))'/8/&6'8'8'J;'
%///'(//'/+/0K))')//''F')%'@
%/@/'6'//')'+@)/'8//++'/8')'.+S6'801""'
1"2+'H:0 =
/;8/+'6);'8%/''))'/)/'
88'++'/'/6%)//()+/8+'%+')'/)''+'')'//
= %/'%''/)8/+'+/)/'%;'/')6%N%'+''F'%8'/
6'++/@'/%'/%;'+/)(//',+0//()%/'//'8)'+%')%$
3
@';'/';').%/+'%'))/%
)/'%)//
(),-+('''+'/'+/A%'/;'/6'/
'%%0
164