Page 168 - As Mentiras na Propaganda e na Publicidade

//'/8)'+%'/-)/'%/%''%'/@
8/+<'%8';'/+('',/''/8+/0/(+'
+%'/+('''/8+/;/'/(<)/%+()
+'/'+@'%6'<+'(%&0

'F8)'//'('E%'@'F%'%/8+%''J/
H+')%'+8.)++'@')/+''%/',-''
/('/8/)H)/'')E%)/0
1:8+,-'%+''/)@;'///+/+/
8+'12!S)(0
0K@1 =@609:@'/'+'/'66'/'+
%'+'+/K)##@'6'M/'('/8)8/

V
'%'+<%8',+'6'++/8+/@'//
.''()/8+'/)%)A+88,-+/
8/'/+/<+/@)A6'+'6+/'''6./'S)(0C0
>/K@1 = :0
V8H8+'/'66%'+8+,-'6@''@
8<@%)'/,-+%')+0
V8+<,-')'//&8+,-'%/K'@8
+@-8'%//(<'+////'')'//++'/+6+/0
":.A'6+;'//'%8+6)//'()
+@/K@8/&/'('.''()/@/+''/++N/'
+)%K)'/(,%/'8(<'%')/%0<
%@8//@+/6)/8)8%'',%'+'
8+/'
+%')+0

V6+
(//)+'%8'8'8H88
'//+/0
'/+'/'+%'+'+/K)##@/%
%&;/@(%/+''''.A'/-+/86'//+K)+/
''/@)%)%668@'')++'%&;+'
)/+%K/)08.)++''6'%88'%8'+(
/-+'%/+'///6',7'/S)(0`
@1 = @8011219:0
K%+//@'///%&;/(%8'(',+/%%&
8+0%',-/%H6'/@8'F'%8@''//1 "!'
1 2!/8'(',%'//)'+%/')+P/-Q'.F%'
+)'+'6++'@%+'8+'@//8'/-+'8'
+''+/+/+'/@,-+''%/K'')0
/8'///J.%/')'+@'///)+,7'/@;'
8'//K)))%'/%%@')+%+'6

167