Page 172 - As Mentiras na Propaganda e na Publicidade

8+/
(%''@C''
.'@K@ ''@

.'/S)(06
@ 0"1D@1!1D+'%,+'1 !:0
-8''+'%/(%;'/8+/+'///+('''/
%)//'A%'F%''/%'/%/R+%8'+'%+'8
+/+'(.)8+/6+/08'//8'%/'%
;'%'++8'//;'/8/C);'/>J')%8%8'(
%'+%'/%('%;'/8'(%'/'+8+/@o'/'
/%/86M%+%'/%'%8'/0''/.'//'@(.)'
-'<7'/8%''///+('''/%)/0?'%/;''//'
)/8)+'%)'8.)++';'/'6'8+'/'66M
)/'%%(%,-')E%)(/'%*/8'///
/.'/8+/8;')%8'%@%/%'/8//6'/.'
<,-+8+,-'6'++'+'++'+/)'/0
4 ON%'+'%)/K%''6+@8'/
+'8+,-'/)+6'<%/))'+0>,@'%1 !@
M/8/8)8/+%6%%')+
OJ%/+@8+@K%+/%)/J%/'
+@;'@>K)@>%)@
'+'''/R
O')F@)%/%)/++@J@>)@>'@
)@+R
O
J8/@)%/@+'@ +@)J'+'0
S(06
@ 0"19@"+'('6''"+'%,+'1 !0:

/8/)/+'%'6'%'%8//%+'N
%'+'%)/8.'8'%+%')+0)(%'
%''8.)++'+'//+6'//%)/+('''/M)/@8
%'J//'+(''),-+/%'/+'///%)/0
''+/''+%K/)/@6%/)%)/;'
/.'%)&'())+'//+(''),-08H/%'/+)%
86''"+%K/)/@'6/N.*S@'++8'
>K+K'+'/%%S 9D@/''%.+'1 =!:@+

))%P%'J8,-Q%+''9!0'%8'/'
/H8+'()('<)%'/)J@%/'6)*8
'/)')';'/"+'/(.),-'%6'++/%.K%)%
/%)/>')@)'.'@>K)@+@+@>%)@?'+''@

)@'/%/S)(0N.*S@ 9=@.+'1 =!:0

171