Page 16 - As Mentiras na Propaganda e na Publicidade
P. 16
88+8)'8.)++'0
%'/%(%@'F8'//-P'
,7'/8N.)/Q8+'/'<+)%88)'/))%
&')%')0
(%@J&//@868.)++'K<+/
A/8+'//%'/'/+'88+8.)+/)%
%K8S6')80@801DD:0 "
G&8%/8/'%)%%@';')/%)(
/-@''/+/)%8/0/@+'/.@8)'%/
////+('',/@'-8'////'%'J,/0
":/.<%+'N%'+''F'%8/+'%'/0
>%)'+/'%+6'//8/'/'8+/8)/@)%8+
88+@'%/'%8'//)%')/@)%8+8.)+
+'0/-'%/8''/-+')/+';')/%%/
'8'/'6@/K@;''8+<(';VM)'F+/%'/
+')+/'0'//)',-O)A/8%'/8',//-+//
;'8')'+'%'+'+O)K%%/%'/
+')'//''/;'+'/@)J%/;'-K8)/0
'//%''@+'+)%/',-'/8')*88+J'/@
8;'///%/K8)*/)'/-+</%'(%/'/'%
J/+/'('/+'/88+0//J/+'/%.K%)J%
;'G'(%+/)J'('/+'6';'%///'%)%''
<%%'0
//)',-'%%.K%%N%')/+'&6'+'%/
/+'%'/+88+/6K)0'@%'-
(<8'@8';'/.'%/@+/8')'/+'//88+0//
8%'/+''//6K)//')/+'6%@)%M@%6
+@;''++6'++'0
&/@''/-+%
%+'8'/',-+/(/8'8'&//'+/+
0T;'/'6'()+JA'0
2:%+'N%'+'///'F'%8/K+8//+0'//'/
)//@8'/'%/'/%/+/(/;'/''(''%/%'/@
8H8'F'%/0>%/'/'%J/+'//'/(/@
" &/@-J&+868.)++';'%''//6++')%8)%')0
%)%''@868.)++'+'//%8'/%'';++'+;'K8N.)@
+;'8N.)'%+'+')J')'0T)%'/'/'+;'/'(+P8.)++'
+/+'.'/8%''/Q0
15