Page 17 - As Mentiras na Propaganda e na Publicidade
P. 17
8'%'/)'%8W'/@'/.'%/;'-'-%'/%'
'//'8/''/%/A6'/0/'/8'%/@6K/+'//'/'F'%
8/@+'/8'''/''//'8'J/H@8/@'%%K+'%'
@J/HK)'8/''8''/%'/%/8)'///8+'%
/''%8'+/'%%%'//)'//6/R./8'/;'88
,-'J/''/;')++''/X)'+%/8;'KN)&/0
8'/'%/%.K%'F'%8/')''/@8/+8+'6/
8&)%8'K+'')%'%%''%;''/
'@'-+'8/+'/'/'('/@;'8+'%/''6'/6'/0
K%
'6%/)%'/+'8'///@/6;+/(//'A%+')
J')%'8N.)@8///.A'6K8(&)@'-8M%)0
/%/'+')%//8)'///+%'@%/-)%/
/8'///@'%/<,7'/0
9:'/'F'%8/)+/@'8+'&)J;'//'
'(''%%/&)/+''%8/+''+;'88+88
%''+0/-K(&)'/.'')'%%''F''(/
88+@+'/+8)8%''/+''/%/@'8
8++'/+)A+'%88,-0%.K%-K(&)
,%'''88+'//'6,//')'/@8//-'/'/
;'(<'%)88+S6')80:0
:>%/%+88++''@''6%''8
)+88+8)@'%'%8/+'8<@'%%+''%+
8/0T%8+'/.;'8')//'%/.J+0/
)'+%/;'//&/'+/8)8/8)'///+%'K
8)&6')A+88+0
D:88+'8.)++'-/-'++'/@'-8+'%
/'/'8+/+'/'&+8%W%.+8
8+8)@8+/+8.)++'0T'6+''@8'F'%8@
;'88++'%'%'&-'&/'/)N8/
;+'%'%';'/')/+'+'%)&)0I*8.
)++'@/')&'%/%'/6'+)+'8'+''%8'+
++''+;++'+/8+/;'''/&8%6'+0
=:/'F'%8/;')%/'/-)%8J+/+''('M)/
-8')//;8//6'@8;''8//(<'/6'()
,7'/;'A')'//&/'')'///8H8/+/)//(/@
8/)J%/;'-/'8+'(+'%'/'-(')'%//
16