Page 3 - Total Quality Excellence
P. 3
TOTAL QUALITY MANAGEMENT -
MEANING AND IMPORTANT
CONCEPTS
Total Quality Management - Meaning and Important
& Business Excellence
Concepts
To understand the meaning of “Total quality
management”, let us first know what does Quality mean?
Quality refers to a parameter which decides the
superiority or inferiority of a product or service.
Management differentiates a product or service from its competitors.
Quality can be defined as an attribute which
Quality plays an essential role in every business.
Business marketers need to emphasize on quality of
their brands over quantity to survive the cut throat
Quality competition.
Why would a customer come to you if your competitor is
also offering the same product?
otal The difference has to be there in quality. Your brand
T needs to be superior for it to stand apart from the rest.
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