Page 65 - final process book print.hoda

Chapter Six: Final Artefact

Steps in this Process

At this juncture of the process, following the feedback on the prototype in the
previous chapter, it was time to delve into the design and branding elements of

the project. Firstly, I embarked on crafting a suitable name for the brand. This
initial step was pivotal, as it would set the tone and identify the product.
RESEARCH PROJECT
Subsequently, I delved into selecting the fonts and colour schemes to be
featured in the high-fidelity prototype. To ensure that these choices resonated

effectively and accurately conveyed the brand's essence, I had group discus-
sions with my classmates. Leveraging the diverse perspectives and insights
offered during these collaborative sessions, I was able to refine my decisions

and solidify the branding elements.

Brand Name
PhysioTech

In the process of selecting a brand name, I explored several options with the
aim of highlighting the connection between physiotherapy and technology.
PhysioSync
Initially, I considered the names PhysioTech and PhysioSync. However, after
careful consideration, I opted for the name PhysioSync this choice resonated
as it aptly conveyed the seamless coordination between technology, providers
PhySync
and patients.

Additionally, to enhance the brand's visual appeal and create a balanced
design, I decided to simplify the name by removing "sio" resulting in the final
name PhySync. This adjustment not only streamlined the name but also facili-
tated the creation of a suitable logo for the brand.

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