Page 66 - final process book print.hoda

Chapter Six: Final Artefact

Branding & Logo

When crafting the logo, my initial focus was on accentuating the letters "P" and
"S" to emphasize the brand name.
However, recognizing the importance of patient-centeredness as a core con-

cept of the research- I opted to integrate this theme into the design. With the
RESEARCH PROJECT
letter "S" positioned at the centre of the word "phySync", I envisioned it resem-
bling a spine, symbolizing the focus on patient well-being.

Several design iterations were explored in pursuit of the ideal representation.
Upon receiving valuable feedback from my lecturer, it became apparent that
the concept of "technology" should also be conveyed through the logo.

PhySync

PhySync

PhySync

phy ync phy ync

PhySync

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