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Release Proposition Example:
“My Account” functionality for a loans provider
Timeline
8 – 10 weeks 12 – 16 weeks 16 - 21 weeks 18 - 24 weeks 19 - 26 weeks
8 – 10 weeks 4 – 6 weeks 4 – 5 weeks 2 - 3 weeks 1 - 2 weeks
MVP Release 1 Release 2 Release 3 Release 4
I Can… I Can… I Can… I Can… I Can…
• Login • Make a payment • Update my payment • See tailored / personal • View detailed MI
• View a statement • Settle my loan details promo banners reports
• View my account • View all statements
• Update my account • See basic promo
details banners
(On an IOS device) (On an IOS device) (On an IOS device) (On an IOS device)
23% call 10% call 8% call
- -
reduction reduction reduction
3% increase 7% increase
- - -
in upsell in Upsell
23% 33% 41% 41% 41%
Reduction Reduction Reduction Reduction Reduction
3% Upsell 10% Upsell 10% Upsell
Benefits
