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A RAPID SOLUTION

                 FOR YOUR PATIENTS WITH DENTINE HYPERSENSITIVITY




                 As many as 1 in 2 people suffer from dentine hypersensitivity in Australia. Untreated sensitivity
                                                                                   1
                 can have a significant impact on the everyday life of sufferers, negatively affecting quality of life
                 and overall oral health.  Long-term management with sensitivity toothpastes can lead to
                                     2–5
                 improvements in oral health-related quality of life. 4


                                                   New Sensodyne Rapid Relief has been engineered
                        FAST RELIEF                with your patients in mind, delivering fast relief and
                                                                                      6–8
                    AND LONG-LASTING               long-lasting protection from sensitivity.  Its unique
                                                   formulation contains a balance of active stannous fluoride
                        PROTECTION    ‡6–8
                                                   and bio-adhesive polymer that accelerates occlusion
                                                                   9
                       Starts working from         of dentine tubules  by;
                         the first brush 6         •  Providing improved bio-adhesion †10
 This “softening” in home prices has   landscape is absolutely essential.  impact your finances (think credit card   •  Forming a gel-like scaffold to
 helped to bolster the position of First   It’s important to understand a   debts, car payments and student   Brushing each sensitive    hold the stannous fluoride
 Home Buyers, who secured loans at   combination of factors that will   loans, etc), you may be thinking about   tooth for 60 seconds    ions in place
 an increased rate of 74% in Sydney   ultimately impact your borrowing   your capacity for a loan a bit too   delivers clinically proven
 over the last year and 28% across   capacity. For one, there is your   aggressively.
 Australia. The QBE Housing Outlook   personal risk tolerance as well as the   relief from dentine    Stannous fluoride embeds
 Report also predicts this trend to   risk tolerance of the bank or lending   The Right Perspective  hypersensitivity 6,7  into peritubular dentine on
 continue over the next 12-months and   institution you choose to engage with.   Your borrowing capacity should   the edge of the tubule wall 11
 possibly longer.  Don’t just think about your income:   accurately fit your unique situation,
 This provides an advantage to   consider the myriad of factors   including your vocation, lifestyle,   After 8 weeks,
 those in the market to buy a home   that could impact your life in the   expenses and most importantly,   Sensodyne Rapid
 for the first time in recent memory.   foreseeable future. Do you have other   ongoing income. The more you’re   Relief provided a 64%    Stannous fluoride
 More aggressive estimates state that   existing debts that are falling due?   willing to examine these factors   reduction in dentine    extends up to 80 μm inside
 home prices may decline by 10%   How about emergency funds that   and calculate them accurately and   hypersensitivity 8  the tubule network 12
 over the next 12-months, with the fall   can cover immediate expenses, like a   precisely into your balance sheet, the
 becoming more acute in both Sydney   medical emergency or car accident?  more likely it is you’ll know how much
 and Melbourne, with a predicted   You want to find the sweet spot   you can ultimately afford to borrow to
 correction of 15-20%.  that exists between your earnings,   make a great investment in a home.
 Home owners may consider riding   your outstanding debts, and the value   Consulting tried-and-true
 out the correction before listing their   of the home you’re seeking to buy.   professionals, like the Home Loan
 homes for sale, while those currently   If you can comfortably make your   Specialists at Credabl, may just give
 in the market for a home may want to   monthly repayments, and your lender   you the competitive advantage you’ve
 take advantage of the correction as   agrees that your home is in an area   been looking for.  †  ‡
              vs toothpaste containing 0.454% stannous fluoride and lower polymer level.  With twice-daily brushing.
 it continues to impact home prices in   that will appreciate in value over the   While the marketplace is always   For the relief of sensitive teeth. Sensodyne Rapid Relief contains stannous fluoride.
 their desired location.  next several decades, you may just be   changing, understanding the many   References: 1. GfK. Project Circus. 2015. 2. Addy M. Int J Dent. 2002; 52: 367–375. 3. Baker S et al. Longitudinal validation of the Dentine Hypersensitivity
 in perfect shape.  economic factors that create the   Experience Questionnaire (DHEQ). Poster presented at: IADR/AADR/CADR General Session & Exhibition; 2013 March 20–23, Seattle, Washington. 4. GSK
 Understand Your   However, if the price of the home   trends you see today gives you a   Data on File (RH01897). 5. GSK Data on file Sensitive Teeth and Attitude Study. March, 2008. 6. GSK Data on file (207211). 7. Accepted for presentation at
              IADR 2017, Abstract no: 2635085. 8. Parkinson CR et al. Am J Dent. 2015; 28(4): 190–196. 9. Accepted for presentation at IADR 2017, Abstract no: 2631820.
 Borrowing Capacity  you’re looking to acquire seems high   bird’s-eye view of the landscape.  10. GSK Data on file (NPD/EU/049/16). 11. Accepted for presentation at IADR 2017, Abstract no: 2634604. 12. GSK Data on file (161075).
 If you’re looking to take advantage   (especially considering current drops   Trademarks are owned by or licensed to the GSK group of companies.  2018 GSK group of companies or its licensor. GlaxoSmithKline Consumer Healthcare,
                                                        ©
 of these changes, understanding   in home value as discussed above),   This article has been brought to you by   82 Hughes Ave, Ermington, NSW 2115, Australia. Auckland, New Zealand. McCann Health GLSE13534M_NB. August 2018. CHANZ/CHSENO/0209/17c.
 how you fit into the current lending   and you have existing debts that   Credabl!
                                              PHONE: (02) 8883 0674  info@criticaldental.com.au
                                              www.criticaldental.com.au

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