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CONTENTS



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       THIS ISSUE                                                                                                                                                                                SUMMER 2018/19











       6      THE PEOPLE BEHIND             ON THE                               48     THINKING ABOUT
              THE LEADING DERMAL                                                        3D CBCT IMAGING?
              FILLER                        COVER                                       CBCT imaging experience from
                                                                                                                                    going  to gold
       16     GOING TO GOLD                                                             Dr Steve Cross.                                                                                                        he dental industry in Australia
              GRAND PRIX                    NEXT GENERATION                      50     TOXICOLOGY AND                              going  to gold                                                             has become increasingly
              2019 Australian Grand Prix.   3D PRINTER from $14,900                     ALLERGOLOGY OF                                                                                                    T competitive. Multiple
                                            Limited time only.
       26       DURABILITY OF A                                                         DENTAL PLASTIC                                                                       2019 AustrAliAn GrAnd Prix Preview  practices are popping in every
                                                                                        MATERIALS
                                                                                                                                                                                                          suburb, universities are swelling
              LOW SHRINKAGE                                                             BY Prof. Dr. Dr. Franz-Xaver                                                                                      with students, patients are still
              TEGDMA/HEMA-FREE             10                                           Reichl, LMU Munich.                      16                                                                       reluctant to visit their dentist and
              RESIN COMPOSITE                                                                                                                                                                             everyone is looking for an edge
              SYSTEM IN CLASS II                                                 54     NEW NSK R&D CENTRE                                                                                                to find new clients, keep their
              RESTORATIONS.                                                             WOM takes a look at                                                                                               business and grow their practice.
                                                                                        the new centre.                                                                                                     So, what differentiates you from
       38     HOW TO BENEFIT FROM                                                                                                                                                                         the practice down the road and why
              TODAY’S RESIDENTIAL                                                60     ADVERTISE WITH                                                                                                    would someone seek you out? How
              MARKET VOLATILITY                                                         WORD OF MOUTH                                                                                                     would they find you? What sort of
                Understanding the Current                                                                                                                                                                 experience would they have when
              market conditions.                                                                                                                                                                          they enter your practice and what
                                                                                                                                                                                                          incentive/reason do they have to see
       46     VOICE SEARCH FOR                                                                                                                                                                            you again?
              LOCAL BUSINESS                                                                                                                                                                                These are the questions Word of
              Living in a voice activated                                                                                                                                                                 Mouth Magazine asks itself before
                                                                                                                                                                                         54               your shoes and trying to find the
              society.                                                                                                         GrandPrix_FEATURE_WOW.indd   118  13/12/2018   12:23 pm  GrandPrix_FEATURE_WOW.indd   119  13/12/2018   12:23 pm  every edition. Putting ourselves in
                                                                                                                                                                                                          answers to your patients’ needs.
                                                                                                                                                                                                          In posing these questions, we also
                                                                                                                                                                                                          came to realise the need for our
                                                                                                                                38                                                                        better cater to your needs.
                                                                                                                                                                                                          magazine to evolve. It needed to
                                                                                                                                                                                                            For this reason, Word of Mouth has
                                                                                                                                                                                                          moved to a completely digital platform,





       2  WORD OF MOUTH      SUMMER 18/19                                                                                                                                                             WORD OF MOUTH      SUMMER 18/19   3
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