Page 5 - WOM_SUMMER_FEB
P. 5

CONTENTS



                             6















 THIS ISSUE                                                               SUMMER 2018/19











 6  THE PEOPLE BEHIND   ON THE   48  THINKING ABOUT
 THE LEADING DERMAL   3D CBCT IMAGING?
 FILLER  COVER  CBCT imaging experience from
             going  to gold
 16  GOING TO GOLD    Dr Steve Cross.                                                   he dental industry in Australia
 GRAND PRIX   NEXT GENERATION    50  TOXICOLOGY AND   going  to gold                    has become increasingly
 2019 Australian Grand Prix.  3D PRINTER from $14,900    ALLERGOLOGY OF            T competitive. Multiple
 Limited time only.
 26     DURABILITY OF A   DENTAL PLASTIC              2019 AustrAliAn GrAnd Prix Preview  practices are popping in every
 MATERIALS
                                                                                   suburb, universities are swelling
 LOW SHRINKAGE   BY Prof. Dr. Dr. Franz-Xaver                                      with students, patients are still
 TEGDMA/HEMA-FREE   10  Reichl, LMU Munich.  16                                    reluctant to visit their dentist and
 RESIN COMPOSITE                                                                   everyone is looking for an edge
 SYSTEM IN CLASS II   54  NEW NSK R&D CENTRE                                       to find new clients, keep their
 RESTORATIONS.  WOM takes a look at                                                business and grow their practice.
 the new centre.                                                                     So, what differentiates you from
 38  HOW TO BENEFIT FROM                                                           the practice down the road and why
 TODAY’S RESIDENTIAL   60  ADVERTISE WITH                                          would someone seek you out? How
 MARKET VOLATILITY  WORD OF MOUTH                                                  would they find you? What sort of
      Understanding the Current                                                    experience would they have when
 market conditions.                                                                they enter your practice and what
                                                                                   incentive/reason do they have to see
 46  VOICE SEARCH FOR                                                              you again?
 LOCAL BUSINESS                                                                      These are the questions Word of
 Living in a voice activated                                                       Mouth Magazine asks itself before
                                                                  54               your shoes and trying to find the
 society.  GrandPrix_FEATURE_WOW.indd   118  13/12/2018   12:23 pm  GrandPrix_FEATURE_WOW.indd   119  13/12/2018   12:23 pm  every edition. Putting ourselves in
                                                                                   answers to your patients’ needs.
                                                                                   In posing these questions, we also
                                                                                   came to realise the need for our
         38                                                                        better cater to your needs.
                                                                                   magazine to evolve. It needed to
                                                                                     For this reason, Word of Mouth has
                                                                                   moved to a completely digital platform,





 2  WORD OF MOUTH      SUMMER 18/19                                            WORD OF MOUTH      SUMMER 18/19   3
   1   2   3   4   5   6   7   8   9   10