Page 10 - BGHC Marketing Toolkit
P. 10
What to Include in a Post:
Use a Hashtag to Gain Views!
People will use the Facebook “Search” box to seek information such as upcoming events, things related to a recent catastrophic event like Hurricanes, and just things that interest them like Siamese cats. Any post with a word or hashtag in it will pop up in the Facebook filter including your posts that use it!
Creating a new hashtag is easy! Just think of a single word, or up to 3 short words in a phrase, that people will likely search and maybe use themselves. It is critical you spell it right!
Make it simple such as:
#ProjectHomeless #FreeDentalCleaning #Thanksgiving
Put the hashtag at the very bottom of your post, and yes you can do more than one in a list like above. You can also tell people going to an event of your organization to have Live Feed Video to be sure to share the event post, and to use your official event hashtag when posting to Facebook and Twitter “Selfies” of themselves attending!
Example of how people doing a hashtag search would view your post with a shared link:
