Page 24 - AHS_Retail Book-2018
P. 24

A Growing Global Brand



                                                                                                                                                                                                                                                                                                       Since the fi rst store opening in 1997, Ashley HomeStore has
                                                                                                                                                                                                                                                                                                      grown to more than 1000 stores around the globe. In addition
                                                                                                                                                                                                                                                                                                           to assembling a world-class retail team, we’ve aligned
                                                                                                                                                                                                                                                                                                          our brand strategy so guests will feel inspired to create
                                                                                                                                                                                                                                                                                                                        and aff ord their dream home.







                                                                                                                                                                                                                                                                                                           57                                                65




                                                                                                                                                                                                                                                                                                   Canadian HomeStores                                 U.S. HomeStores
                                                                                                                                                                                                                                                                                                       opening in 2018                                  opening in 2018





                                                                                                                                                                                                                                                                                                     20%+                                         $300M+




                                                                                                                                                                                                                                                                                                        Year-over-year                                  Marketing spend
                                                                                                                                                                                                                                                                                                       mattress growth                                       in 2018





                                                                                                                                                                                                                                                                                             ACE Pricing                                                 2018




                                                                                                                                                                                                                                                                                                  Ashley Competitive Edge
                                                                                                                                                                                                                                                                                                     pricing across U.S.                               Website relaunch
                           Ashley                                                                                                                                                                                                                                                               gen★now                                              1 Truck







                           HomeStore                                                                                                                                                                                                                                                                  Relaunch of youth                             Everything for the home

                                                                                                                                                                                                                                                                                                                                                     delivered on one truck
                                                                                                                                                                                                                                                                                                         furniture line










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