Page 28 - AHS_Retail Book-2018

“ We are a technology company Our brick-to-click investments:

investing over $300 million
+ Salesforce ®
per year to create a friction-
• Customer Relationship Platform
less shopping experience for (CRM) builds a 1:1 relationship

consumers to fi nd us: when, with new and existing customers

where and how they want to.”
+ Microsoft Dynamics ®
—TODD WANEK
• Unifi es ERP capabilities into seamless
applications across sales, fi nancials
and operations

+ Customer Intelligence
Platform

• Predictive purchase analysis and
new product design

+ Website Re-Platform

• Responsive design, including m.dot
(mobile-dedicated site) for improved
performance and increased conversions

• 75+ specialty shops and 30,00+ SKUs
• Faster, streamlined checkout

+ Ashley App

TRANSFORMING • POS + design services + order tracking
• Augmented Reality (AR) room builder
app for in-store and at home

THE WAY SHE SHOPS
+ Content

Now more than ever, customers want a 1:1 relationship • Personalized product recommendations
and a seamless shopping journey. • Consumer Generated Image (CGI)

photography supports marketing
At every touchpoint, retailers are faced with the expectations and across all channels

opportunity to manage transactions, collect customer information
and deliver exciting, personalized experiences. Ashley HomeStore • 2K+ videos: product, how-to, assembly
is investing millions to transform how consumers want to shop— and inspirational
and we’re doing it in new and exciting ways.

32 / ASHLEY HOMESTORE