Page 4 - EMODUL baru uji coba_Neat

iv

DAFTAR ISI

Halaman Judul ..................................................................................................................... i

Sub Cover ............................................................................................................................ ii

Kata Pengantar .................................................................................................................. iii

Daftar Isi............................................................................................................................. iv

Petunjuk Penggunaan E-Modul ........................................................................................ vi

Peta Konsep ...................................................................................................................... viii

Tujuan Pembelajaran ........................................................................................................ ix

Ruang Lingkup Segmentasi pasar .......................................................................................... 1

1. Pengertian Segmentasi Pasar ........................................................................................ 1

2. Tujuan Segmentasi Pasar ............................................................................................. 3

3. Syarat Segmentasi Pasar .............................................................................................. 5

Penugasan 5 M ...................................................................................................................... 6

Buka Wawasan ..................................................................................................................... 8

Mini Kuis 1 ........................................................................................................................... 8

Manfaat dan Kekurangan Segmentasi Pasar .......................................................................... 9

1. Manfaat Segmentasi Pasar ........................................................................................... 9

2. Kekurangan Segmentasi Pasar ................................................................................... 10

Penugasan 5 M .................................................................................................................... 11

Mini Kuis 2 ......................................................................................................................... 13

Dasar-dasar Segmentasi Pasar ............................................................................................. 14

1. Dasar Segmentasi pasar ............................................................................................. 14

a. Geografis .............................................................................................................. 14

b. Demografis ........................................................................................................... 14

c. Psikologis .............................................................................................................. 16

d. Psikografis............................................................................................................. 17