Page 5 - EMODUL baru uji coba_Neat

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e. Perilaku ................................................................................................................. 18

Penugasan 5 M .................................................................................................................... 19

Buka Wawasan ................................................................................................................... 21

Mini Kuis 3 ......................................................................................................................... 21

Strategi Segmentasi Pasar.................................................................................................... 22

1. Undifferentiated ......................................................................................................... 22

2. Diffferentiated ........................................................................................................... 22

3. Konsentrasi ................................................................................................................ 22

4. Atomisasi ................................................................................................................... 23

Penugasan 5 M .................................................................................................................... 26

Mini Kuis 4 ......................................................................................................................... 24

Langkah- langkah Segmentasi Pasar .................................................................................... 27

1. Tahap Survey ............................................................................................................. 27

2. Tahap Analisis ........................................................................................................... 27

3. Tahap Pembentukan ................................................................................................... 28

Penugasan 5 M .................................................................................................................... 28

Mini Kuis 5 ......................................................................................................................... 30

Soal Studi kasus .................................................................................................................. 31

Rangkuman ......................................................................................................................... 32

Refleksi Diri ....................................................................................................................... 33

Uji Kompetensi ................................................................................................................... 33

Kunci Jawaban Uji Kompetensi .......................................................................................... 34

Daftar Pustaka .................................................................................................................. 35

Glosarium .......................................................................................................................... 36